In light of Facebook’s rapidly declining organic reach in the newsfeed for brand pages, you might be wondering whether it’s still worth running promotions on Facebook for your brand. After all, it’s unlikely fans will go to your brand Page once they’ve liked it in the first place, and now the chances that they’ll see your updates in their newsfeed have diminished to such an extent that even if they want to see them, it’s unlikely they ever will.

You might be considering engaging your customers on platforms like Instagram instead, and given Instagram’s high engagement rates, branching out is probably a good idea. But before you ditch Facebook from your promotions plan, there are still some good reasons to continue using the platform as a social promotion channel, even though it’s getting tougher to reach your fans organically. Here are three reasons to keep Facebook in your promotions mix.

1. Social sharing is the best way to amplify your reach organically You can post on your own channels as much as you’d like, but until your fans start passing along your content, your reach will be limited to your direct followers. Facebook was built for social sharing, with features such as comments, likes and shares that allow users to pass along your content with a simple click. This amplifies your visibility exponentially and, with its 1.5 billion users, there’s no other social network that allows for the kind of reach Facebook does through pass-along newsfeed visibility.

2. Paid advertising should be part of your campaign By restricting organic newsfeed reach, Facebook is forcing brands to pay for ads to promote their Pages and promotions. And while this is new on Facebook, it’s not new to pay to promote marketing campaigns. In fact, it’s a good idea to do just that. After all, you’ve put a lot of effort into planning and launching your promotion, and you want it to reach as many potential customers as possible. So you’ll want to look into targeting your audience with PPC ads and social buys. Facebook would be a good place to start.

3. Familiarity breeds ease Your audience is likely still using Facebook. They’re familiar with it, know how to upload content and feel comfortable liking a page in order to enter your contest or sweepstakes. You don’t have to educate them on how to use a new platform, or worry that you’ll reach only the tech-savvy early adopters. Of course, you can promote your campaign everywhere, and drive traffic to the one social platform they still know best, which, at this point, is likely to be Facebook.

Ready to launch your social promotion? We can help. Our social promotions platform makes it easy to engage your customers across platforms. Contact us for more info.

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