Mobile Contest Ideas & Inspiration: Visit Europe and Ancestry.com

Join the Strutta team and beat your "case of the Mondays" with a healthy dose of promotion inspiration! We hope these great contest ideas, design tips, case studies, etc. will inspire you throughout the week.

The mobile social media audience grew 37% in the US and 44% in Europe's top 5 markets in the past year. Since introducing our Optimized for Mobile features with the launch of our contest platform's Advanced Builder earlier this year, many of our clients have tapped into this fast-growing channel.

Making your site Optimized for Mobile will allow your community to participate and engage with your contest on the go: they can submit entries (photos, video, text and audio) via email, and the will see a simplified version of the full site, ultimately getting a better user experience.

Visit Europe teamed up with Ancestry.com for their mobile-ready contest, Follow Your Roots: Visit Europe Family Photo Contest". The ask is to submit a family photo and describe the significance of following their roots back to Europe. The prize is a trip for two to the described European Homeland plus a World Membership and Custom Family Photo Album by ancestry.com. Just visit the contest site on your smart phone or tablet to access the Optimized for Mobile site!

By default, your Strutta-powered contest site will be accessible on mobile devices for viewing and interaction whether it is launched as a Facebook Canvas App, Standalone Microsite or embedded in your web site (iframe). Find out how to optimize your contest site for mobile in our DIY Promotions Builder!

Have you run a mobile contest yet? If not, what are you waiting for? Let us know if you have any questions!