Strutta to Deliver Social Promotions to ExactTarget Customers
Posted by Maura Rodgers
We’re thrilled to announce a new integration with global interactive marketing provider ExactTarget!
As Facebook Preferred Marketing Developers, Strutta and ExactTarget each understand the power of social. And we have teamed up to make it easier than ever for ExactTarget SocialPages clients to build and engage their audience and convert likes into customers through a fully integrated social promotions platform.
ExactTarget COO Scott McCorckle introduces the Strutta Gear for SocialPages during the keynote presentation at #ET12.
ExactTarget SocialPages clients will have the ability to create, launch and manage Strutta-powered Facebook apps directly from within the SocialPages interface, enabling marketers to leverage information from their Strutta-powered promotions within ExactTarget to power more relevant cross-channel campaigns.
“The true power of consumer engagement is realized when you are able to connect your social efforts with other communications channels such as email and mobile. This is a vision we are pursuing with our own platform as well as through key partners such as ExactTarget.”
- Strutta CEO Ben Pickering.
The product integration is being launched at ExactTarget Connections ‘12, where Strutta will be participating as a sponsor and presenting insight into running successful Facebook promotions.
“We chose to work with Strutta because of their team and their technology. We feel confident in offering Strutta through SocialPages that our clients are getting a great tool for building branded promotions on Facebook.”
- Margaret Francis, VP of Social Products at ExactTarget
This partnership marks another significant validation of the Strutta platform as the best-in-class solution for enterprise clients looking to build and engage their audience through social promotions. Strutta partnered earlier this year with The Meltwater Group to add Strutta’s social media suite to the Meltwater Buzz product lineup, and Strutta is aggressively establishing itself as the partner of choice for complementary marketing solutions providers.
A preview of the Strutta Gear in ExactTarget’s SocialPages interface.
View the full press release about the ExactTarget partnership. If you’re interested in partnering with Strutta please contact us at email@example.com.Tweet