Top Social Media Stats for 2013

Posted by Maura Rogers

It was a big year for social media, as sharing in the social space became the most common online activity. Social channels also became even more brand-friendly, and more companies explored creative and engaging ways to interact with their customers using tools and platforms that have made launching social campaigns easier and faster than ever.

We saw social media claim a bigger share of the marketing spend, too, with CMOs allocating 8.4 percent of their overall budgets (4.7 billion) to social media. This will increase to 21.6 percent within the next 5 years.

As you’re planning your online marketing budget for 2014, these social spending stats for Facebook, Twitter, Pinterest, YouTube, Instagram and other channels will give you a broader context in which to consider your own spending plans.