News

U.S. News - In social-media land, much like all aspects of business, getting the desired results takes time—especially if you want to build a community of advocates who love what you do. You have to start by building a solid foundation, sharing quality content, and engaging daily to create a quality Facebook page.

Forbes - There are an estimated 27 million plus small businesses in the U.S. alone. If you’re one of those startups, you know how tough it is to get your message out about the innovative work you’re doing and the products, services or technology you’re producing. Your very success depends on getting the word out to the right target audience who need your solution and making sure you stand out from the crowd.

Techvibes - Vancouver startup Strutta has launched a new Promotion Builder, its "most powerful ever." Strutta's Promotion Builder allows you to launch your own branded promotion on a Facebook Page (in a tab or as a canvas app), within an existing website, or on a standalone microsite—all with mobile accessibility and HTML5 support. Another new feature of Strutta's latest platform is the Conversion Tracker, an addition to the analytics dashboards that allows users to better measure ROI by setting and tracking goals.

SFGate - Strutta, a leading solution for brand marketing in social media, today announced the release of its most advanced Promotion Builder to date. With this release, the company has raised the bar once again on the most powerful do-it-yourself (DIY) tool for promotion creation and management on the social web.

Social Media Today - The trick is trying to stand out from the crowd, [which will] make your promotion go even further while getting more visibility and positive engagement for your brand. How do you do that? Bring in one of the largest social networks in the world, where there is already a natural competition between people who want to amass the most friends, page likes and updates in the news feed.

Globe and Mail - One of the most interesting facets of the increasing popularity of social media marketing is the growing role of contests. Contests to attract and engage consumers have been used for a long time, so their enthusiastic reception by companies leveraging social media should not be a surprise. One of the dirty little secrets about social media is that, while a steady flow of quality content is essential, contests...

While contests and sweepstakes have been around for a long time, they have taken on a new life with the growth of the social web. Contests are certainly not the answer to every marketing challenge, but they should be part of every social media marketer’s toolkit. Here are four reasons why.

Spin Sucks - Let’s face it, humans are competitive by nature. Since 8th Century BC, the Ancient Olympic Games have shown us that we like to have a platform on which to stand following our Herculean efforts of doing better than everyone else. Fast forward to the 21st Century and smart brands know how to...