Resources

Gather insights, information and ideas on social media marketing and promotions so you can deliver outstanding results for your brand.

Blog

6 Tips for Running an Engaging Voted Contest

12 Tips for Running a Successful Instant Win Contest

7 Tips for Running a Successful Random Draw Sweepstakes

3 Reasons to Run Your Next Promotion as a Custom URL Microsite

Remove Unnecessary Steps to Achieve Conversion Goals

Hashtag or Follow-to-Win? 3 Tips on How to Choose an Instagram Contest

Introducing Tagwin - Contests and Giveaways on Instagram

3 Canada Day Contest Ideas, Eh

Instagram Marketing - How to Grow your Following on Instagram

3 Father's Day Contest Ideas Dad Will Love

Instagram Marketing - Optimize Your Instagram Profile

3 Ways a Contest Can Give Your SEO a Boost

3 Ways to Boost Your Facebook Presence

3 Mother's Day Contest Ideas Mom Will Approve of

5 Ways To Improve Your Business Following On Instagram

Three Awesome Custom Contests (And Why You Should Try One)

5 Easter Contest Ideas

How Contests and Sweepstakes Can Increase Sales

How to Run a Contest On Instagram the Right Way

3 Reasons your Online Store Should Run a Contest

3 St. Patrick's Day Contest Ideas for Online Retailers

The NPR Tiny Desk Contest

How to Create Great Content that Stands Out

How You Can Leverage Your Social Data for Sucess

A Strong Team Game - Lessons from the NHL on Social Media

Social Media Metrics and KPIs Every Social Marketer Needs to Measure

The 5 Step Facebook Page Audit for New Social Marketers

Reader Question - Does an Email Signup Sweepstakes Need a Checkbox for CASL?

Why Your Company Needs to Master Promotional Microsites Now

3 Effective Strategies to Boost Your Instagram Presence

Give the API a Try - New Test Sweepstakes

Epic Back to School Promotion Ideas

How Leading Brands Curate User Generated Content

How to Make User Generated Content Work for You

4 Ways to Get Your Social Promotions Noticed on Facebook

4 Considerations for Planning a Successful Contest for Kids

Contest Ideas for Kids

Welcome, Chris Formosa!

2-Minute Promotion Tip - Promote your Prize!

Advertising your Promotion on Facebook - 3 Helpful Tips

We're Back to the Blog with Exciting News!

Get More Contest Entries - 4 Easy Tips

Meet SailMail! Automated Giveaways for Email Marketing

Can I Email Market to my Contest Participants?

Top 4 Mozcon Takeaways for Social Media Managers

Better Promote your Email List

Increase your Sales with Email Marketing

Everything you need to know about Facebook App Approval

We're Running a Legal Webinar

Father's Day Contest Ideas

Case Studies

The Province Commuting Challenge + Sweepstakes

Kiwi Collection + Contest

Frameri + Contest

Whitecaps + Sweepstakes

Crate and Barrel + Contest

Guides

Your Promotions Checklist - Everything You Need to Launch a Contest or Sweepstakes Today

The 20 Second Facebook Page Audit

Facebook Marketing Guide for Food and Beverage Brands

Non Profits Getting Started on Facebook

Top 10 Food and Beverage Contest Ideas