In the past year we have served up our contest API for two awesome campaigns with leading home furnishings retailer Crate and Barrel. We're pleased to be officially named Crate and Barrel's preferred contest platform! With two greatly successful and well-integrated contests under their belt, Crate and Barrel has demonstrated their prowess in social media marketing and show no signs of slowing down.
“We are just beginning to tap in to the potential for these type of promotions and we are excited to expand our efforts through this relationship."
- John Seebeck, Vice President eCommerce at Crate and Barrel
The Ultimate Wedding Contest, which was the first of its kind for Crate and Barrel, launched in the Spring and awarded one lucky couple with a $100,000 dream wedding. At the time Seebeck expressed the need for a platform that was "flexible, scalable and reliable," and continued to say, "We are very pleased with the Strutta contest platform and the level of service we have received." The Ultimate Wedding Contest was integrated with Crate and Barrel's wedding registry, amassed nearly 10,000 entries and 6.5 million views.
Crate and Barrel's second major UGC contest was for its CB2 brand. The Selby Is In Your Place Contest was wildly popular among the modern and creative crowd, with a $10,000 gift card and a photo session with famed photographer Todd Selby. With even greater social media integration, the site saw up to 140% increase in traffic due to sharing over Facebook, Twitter, MySpace and email, and was featured on tons of blogs and networks throughout its run. Both sites were built with creative directive from the talented team at Phenomenon. We're excited to see what the future has in store!