In the spirit of award show season and the amazing year that just came to pass, we'd like to present the first annual Strutta BOOM! Awards. Brands and campaigns showcased here are among the best to hit the social web in 2011. Find tips for success in each category below and feel free to apply them your promotional campaigns this year!
A giant THANK YOU goes out to all of our partners, clients, DIY product customers and contest participants of 2011. Here's to a booming 2012!
Engaging Brands of the Year
Culver’s (Hiebing), Vancouver Canucks, Guy Kawasaki
We applaud these brands for genuinely connecting with their online communities! They have crafted a positive voice and have earned their loyal following. They continue to grow thanks to their marketing strategies that are rich in social media promotions and activity.
Tip: Build excitement and keep fan engagement level high by setting an expectation of running fun and interactive promotions regularly.
Promotions of the Year
Ultimate Wedding Contest - Crate and Barrel, Fittest Friends - Men’s Health & Women’s Health Magazines (Rodale), Live @ YVR - Vancouver International Airport Authority (Edelman)
These promotional campaigns excelled in three key marketing objectives: grow brand awareness, increase fan engagement and generate sales.
Tip: Strengthen your brand and community by providing a platform for people to share their offline life experiences online.
48 Half Hours - Tourism Newfoundland & WestJet, Metro Presents... - Metro Newspaper & Live at Squamish Music Festival (Brand.Live), Destination Honeymoon - AirBnB & Honeyfund.com
These campaigns gained clout and momentum through co-promotion from complementary brands.
Tip: Bring sponsors and partners on board to help offset costs, spur excitement and extend a promotion’s potential reach.
Basic package: Make That Sandwich - Mezzetta, PRO package: Destination Honeymoon - AirBnB, Custom build: Sing Like Lady Gaga - Entercom
At our basic, pro and custom package levels, these campaigns truly showcased their brand and our platform’s look & feel customization options.
Tip: Create a positive user experience with consistent branding across all of your promotional channels and boost your audience's brand sentiment.
Best Community Campaign
Hometown Heroes - Culver’s, A Thousand Forests - Wacom, Picnic Anywhere Project - Schneider’s
We do our best to help bring brands, causes and people together. These campaigns are outstanding examples of brands using our platform and social media for social good.
Tip: Give individuals in your community the opportunity to inspire others with their positive ideas and actions through shared content.
What’s a BOOM! AWARD? It’s only the most honourable form of recognition you can get within the Strutta family; it’s about 7 levels above a high-five.
Feeling inspired? Contact us to see how Strutta can help power your creative campaign ideas in 2012!