Strutta

Strutta is a strong supporter of social media for social good and we love working with forward-thinking organizations dedicated to driving positive change in the world.

We launched the #struttacares initiative this year to extend our apps and services to innovative non-profits looking to grow and engage their social media communites. Stay tuned to learn about the participating #struttacares organizations and see how they are leveraging social media to do amazing things with their communities!

Thinking of ways to engage like-minded people with your cause? Draw inspiration from these 10 leading non-profits who have worked with Strutta to:

1. Raise awareness of their cause
2. Drive fundraising efforts 
3. Increase social engagement and inspire action

1. Every Can Counts

The Creative ExtravaCANza

Drawings, photos and videos of creative uses of empty drink cans attracted over 12,000 unique visitors in this contest. Entries ranged from a "canjo" - a banjo made of spare guitar parts, a piece of wood and a pop can - to brooches were shared across Facebook, Twitter, YouTube and Pinterest and helped to underscore Every Can Counts' mission to get people recycling cans at work and on the go. Visit the contest page.

The Ask: Photo and video contest; upload a photo or select one from Facebook, or upload a video or select one from YouTube and fill out the entry form
Prizes: 10 total; first prize won £1000 of Love2shop vouchers, second prize won a £500 voucher, third prize won a £250 voucher, seven runners up won a £100 voucher
Selection Process: Voting and judging
Channel: Standalone microsite contest

2. Regent University

Giving In Action Photo Contest

This #struttacares participating organization has built a strong social media community with help from a social media strategy strong in Strutta-powered social promotions. This particular photo contest drew over 2,200 active participants. Visit Regent University's Facebook Page.

The Ask: Photo contest; upload a photo or select one from Facebook and fill out the entry form
Prizes: 10 total; first prize won £1000 of Love2shop vouchers, second prize won a £500 voucher, third prize won a £250 voucher, seven runners up won a £100 voucher
Selection Process: Voting and judging
Channel: Facebook photo contest app

3. Meals on Wheels

American Volunteer Contest

Meals on Wheels, the oldest and largest organization in America representing those who provide meals to homebound seniors, has run the American Volunteer Contest on Strutta's platform for several years now to celebrate its volunteers who go above and beyond the call of duty. Last year's contest attracted over 15,000 unique visitors, 40% of whom were over the age of 55 (seniors are currently Facebook's fastest-growing demographic). Each MOWAA chapter across the country is encouraged to produce a video and support their most incredible volunteer.Visit the contest app on Facebook.

The Ask: Video contest; upload a video or select one from YouTube and fill out the entry form
Prizes: 3 total; the winner was presented with MOWAA's annual Jody Tepedino Nicholo Award and his or her nominating MOW program received a check for $1,000. Second place was presented with a check for $750 and third place was presented with a check for $500.
Selection Process: Voting and judging
Channel: Facebook contest app

4. WWF and Royal Ontario Museum

Canada's Oceans and You

This quick 2-day sweepstakes captured 231 leads who had the chance to subscribe to WWF's and ROM's mailing lists upon completing the sweepstakes entry form. Visit the contest site.

The Ask: Sweepstakes; fill out the entry form
Prizes: 4 total; the grand prize winner won a behind-the-scenes tour of the museum with ROM scientists for 4 people while 3 runners up won ROM Family Memberships.
Selection Process: Selected at random
Channel: Social sweepstakes app off Facebook

5. US Embassy Cairo

Untold Stories sponsored by Citizen Journalism Club and Microsoft

The US Embassy in Cairo keeps its audience engaged with regular promotions on Facebook. For this video contest, the US Embassy Cairo's Facebook fans with video production skills shared the story of an Egyptian hero making a difference in his or her local community through a one-minute video (mini-documentary). 37 touching videos attracted 36,883 views and 7,889 votes - and up for grabs was a trip of a lifetime. Visit the contest app on Facebook.

The Ask: Video contest; upload a video or select one from YouTube and fill out the entry form
Prizes: 3 total; the three winning filmmakers and the three heroes their films are about all won an all-expenses paid trip to the United States to the Sundance Film Festival and the opportunity to meet with top American filmmakers, social media experts, and community organizers.
Selection Process: Selected at random
Channel: Facebook contest app

6. Thought for Food

TFF Challenge 2012 supported by Syngenta, iStrategyLabs and Sandbox

Thought for Food, a program developed to inspire new ideas and bold approaches to tackle the world's food issues, used Strutta's Contest App and Welcome Page to effectively promote and house the TFF Challenge 2012 on their Facebook Page. The top 3 teams each rallied over 500 clicks through shared links on social media networks including Facebook, Twitter, email, Pinterest and Google+. View the Welcome Page which showcases the 12 participating teams and check out the contest app where people voted for their favorite submissions.

The Ask: Photo and video contest; upload a photo or select one from Facebook or upload a video or select one from YouTube and fill out the entry form
Prizes: 2 total; 2 top teams got an all-expesnses paid trip to One Young World in Pittsburgh, USA where they had the chance to present their big idea on stage.
Selection Process: Voting and judging
Channel: Facebook contest app and Welcome Page Facebook app

7. Polar Bears International

My Planet My Part Gallery

Polar Bear International conducts research, education and action programs addressing the issues that are endagering polar bears. In this positive engagement campaign, the organization encouraged its supporters to submit and share their New Year's Pledges to inspire others. In the end, the 200 submitted pledges brought in over 15,000 page views. Visit the site

The Ask: Photo and video contest; upload a photo or select one from Facebook or upload a video or select one from YouTube and fill out the entry form
Prizes: "A Big Paws Up!"; no monetary value.
Selection Process: N/A
Channel: Facebook contest app

8. Meyer Memorial Trust

I am Oregon

Meyer Memorial Trust launched Oregeon Unlimited, an online platform and community that enables Oregonians to connect, with the I am Oregon campaign. Meyer Memorial Trust asked community members to nomiate people doing good in their circles, espeically those whose deeds may be going unnoticed or unsung. 1,234 nominations came in which drew over 35,000 visits to the contest site. Visit the contest site.

The Ask: Text contest; nominate somebody by writing a short essay on their contributions to the community.
Prizes: 12 total; the nominees with the most votes in each of the 6 regions in Oregon got to represent Oregon at the 2013 National Conference on Volunteering adn Service in Washington, DC, exclusive I am Oregon gear and local recognition. Those who nomiated the 6 winning nominees go $500 visa gift cards.
Selection Process: Voting and judging
Channel: Standalone social media contest site

9. Global Exchange

10th Annual Human Rights Awards

For the last 4 years, Global Exchange, an international human rights organization dedicated to promoting social, economic and environmental justice around the world, has selected their Human Rights Awards People’s Choice Honoree through Sturtta's platform. Global Exchange's community quickly adapted to the online process and has now come to anticipate the contest every year. Visit the contest site.

The Ask: Photo and video contest; upload a photo or video and a short description about your Human Rights Hero
Prizes: 1 total; the honoree receives $1,000 in honor of their work and recognition at the Human Rights Awards gala
Selection Process: Voting and judging
Channel: Iframe contest - embedded in a dedicated website

10. Burnaby Hospital Foundation

Save the Cake

In celebration of its 40th year of operations, the Burnaby Hospital Foundation is running a year-long campaign with an interactive game and sweepstakes component. BHF supporters are encouraged to play and enter monthly prizes from different local prize sponsors. Visit the site and play the game.

The Ask: Flash game and Sweepstakes; Successfully get the cake to the hospital and fill out the form to win the monthly prize
Prizes: 12 total; 1 prize each month from different local prize sponsors
Selection Process: Random
Channel: Iframe sweepstakes - embedded in a dedicated website, revealed after the game is completed

Have you seen any outstanding social media for social good campaigns lately? Share your thoughts with us @strutta.