Crate and Barrel
This promotion awarded a $100,000 dream wedding to one lucky couple, along with other great prizes. More than 3 million page views and half a million votes were logged on the thousands of love stories shared. The Strutta API was used to integrate the entry process with Crate and Barrel’s wedding registry system, generating millions in potential revenue for the home furnishings retailer.
Newfoundland & Labrador Tourism
This creative campaign developed on behalf of Newfoundland & Labrador Tourism ran for only one day, offering users a chance to win one of 48 trips to Newfoundland with a prize awarded every half hour. Nearly 900,000 entries were submitted and the number of Likes on the Facebook Page doubled in just 24 hours.
Men’s & Women's Health
Men’s Health and Women’s Health Magazines held a competition to find the fittest people on Facebook. Its unique entry presentation and highly captivating voting model were created using the Strutta platform and API. Contest entries received more than 8 million views within the first month of the campaign.
Entercom has solidified its position as an online innovator in the radio broadcasting industry. Teaming up with popular music artists and the Strutta API, their multi-phase “Sing Like” video competitions allow local radio station audiences to select a regional winner to represent them in the national voting round. More than 1.5 million votes were cast in the Sing Like Lady Gaga campaign.
Live at Squamish festival offered a break for one lucky band through a video and audio competition. At stake was the chance to open for Weezer and Metric plus gain VIP status perks. 29,344 votes came through for the 140 entrants. Industry leaders picked the winner from the crowd favorites. Agency: Brand.Live.
Hundreds of participants shared through photo and text submissions how they would rock a fresh pair of kicks. Ashworth then selected few worthy Facebook fans to be the first to own a pair of footwear from their new line. The custom Facebook App matched Ashworth’s slick branding to a tee. Agency: Hiebing.
In the “Kiehl’s Spirit of Adventure" contest fans shared pictures and stories that embodied their sense of adventure for a chance to win a thrilling trip of their choice. On average, each piece of shared content from this beautifully designed contest site drew more than 20 clicks. Agency: We Are Plus.
With the introduction of a mini version of a popular menu item, Culver’s ran the “Who’s Your Mini” photo contest. Over 1,500 fans submitted entries and more than 9,000 pieces of content was shared over Facebook, Twitter and email using the built-in share tools. Agency: Hiebing.
The Vancouver International Airport (YVR) ran a video contest with the objective of sharing “the unique, interesting and little-known stories of Canada’s second largest airport.” The contest gained coverage in traditional media outlets, including CBC’s The National, & blogs like Springwise.com. Agency: Edelman.
Thousands of hockey fans from across Canada participated in the “Hockey Moments Photo Contest” for a chance to win NHL® Stanley Cup® Prize packs. The contest launched with a few hundred Likes on Canadian Tire Hockey School’s Facebook Page and by the end there were more than 6,000! Agency: TrojanOne.
“The New York Intern Project” was Affect Strategies’ open call for a summer intern. Over 14,000 votes were cast for the 96 applicants looking to land a dream position at the NYC-based agency. This creative recruiting tactic gained coverage in Forbes, Crain’s New York, Yahoo! Finance and The Wall Street Journal.
Expedia Cruise Ship Centers’ simple enter-to-win “Win a Free Cruise” sweepstakes attracted over 20,000 hopeful vacationers. The campaign undoubtedly contributed to the major jump from 8,000 Facebook Likes to over 45,000. Apparently a free 7 night Princess cruise to the sun-soaked Caribbean or Mexico” is an enticing prize!
Start-ups across North America submitted pitches and rallied for community support for a chance to connect with tech industry heavyweights and to demo their product at GROW Conference. The site currently stands as a platform that raises visibility for all start-ups, judges and sponsors involved.
Over five weeks, moms submitted recipes according to the weekly theme in Veggie Patch’s “The Ultimate Sneak-Away Contest”. Weekly and grand prize winners were selected by popular vote. The site now serves as a resource for the best kid-friendly veggie-filled recipes. Agency: Genuine Interactive.
Those who submitted captions and those who voted in the “Babies For Yum” caption contest had an equal chance of winning a $100 gift card each week. The customized user flow was easy to navigate and collected nearly 100 captions and 100 votes in the first day alone! Agency: Odopod.
To support the launch of his book, Enchantment, Guy Kawasaki ran a Facebook contest where fans shared their most enchanting photos. Following its success, he recommended photo contests in a Mashable post as “an easy and inexpensive way to generate buzz.”