We love our moms and all they do for us. While we try our best to shower mom with love and appreciation year round, Mother’s Day gives us an opportunity to really pamper her, so it shouldn’t come as a big surprise that the average person spends $163 on Mother’s Day gifts while online shoppers spend even more. (https://www.entrepreneur.com/article/275353)

And it seems we just keep getting more and more eager to spend more on mom. Last year it was reported that in the U.S alone $21 billion was spent on Mother’s Day, a slight increase from 2015 when $20.8 billion was spent.

So what does that mean for you? A lot of consumer activity happens around Mother’s Day, which can be an excellent opportunity to capitalize on to increase engagement through a contest. And as always, we’ve got seom creat contest ideas worthy of moms everywhere.

Titan Watches Facebook Contest

The Background

Titan Industries is the world’s fifth largest watch manufacturer and India’s leading producer of watches. They carry timeless, luxury watches that are worth at least a few thousand dollars and can even go above $10,000. These aren’t your average everyday wristwatch; these are sought after and cherished forever pieces.

Contest details

The Titan “lost time” contest is simple. They ask their followers to tell them about the last time their mom complained about them not spending enough time with her. A great idea considering Mother’s Day gives everyone a chance to reflect on the importance of family.

They are asking their participants to complete the following steps:

1. Answer the following question on Titan’s Facebook wall, “When was the last time your mom complained about not spending enough time with her?”
2. That’s it! Enter to win a Titan watch

What we like about the contest

With a contest prize this huge you’d think they’d ask their followers to jump through 50 hurdles to enter but they don’t, the contest is extremely simple. This reduces barriers to entry for potential participants who may be on the fence about entering contests, and as a result, expands their audience further.

Venus et Fleur Instagram Contest

The Background

Venus et Fleur is known for their luxurious floral arrangements. They use only the highest quality roses and instead of using vases, their bouquets are arranged in Parisian inspired gift boxes. Venus et Fleur offers a variety of 8 different boxes, 16+ rose colours and high quality stationery cards. Mother’s Day and flowers go together like peanut butter and jelly so it isn’t any wonder that Venus et Fleur seized the opportunity to run a contest.

Contest details

Venus et Fleur is asking their participants to submit a video detailing why their mother deserves a VeF arrangement. The most creative video wins a large VeF arrangement in a the rose color of their choice.

They are asking their participants to complete the following steps:

1. Upload their video to Instagram
2. Tag the video with #VeFForMom
3. Be creative!

What we like about this contest

While other contests ask their participants to submit a photo, VeF is asking for an original video. For the past few years brands have been utilizing video marketing for many different reasons so it’s a smart move by VeF to do so. They’ve also ensured to create a unique hashtag for the contest; a small but vital move many companies forget to do.

Bloom This and One Way Tix Facebook Contest

The background

Bloom This is a flower company with plenty of options. Customers may choose between weekly or monthly flower subscriptions, vases, high quality boxes, and of course dozens of different flowers. Their arrangements are so beautiful they’ve garnered heaps of attention from publications such as Elle magazine and Women’s Weekly.

Contest Details

For this contest, Bloom This teamed up with family photographers One Way Tix. Bloom This asked its participants to share a photo of their mom and a caption commenting on what flower reminds them of their mother. The winner receives a family portrait session with One Way Tix.

They’re asking their participants to complete the following steps:

1. Like Onewaytix and BloomThis Facebook page.
2. Fill up this entry form.
3. Post a picture of your mom and tell us what flower reminds you of them by commenting on this post & hashtag #onewaytixbloomthis
4. Share the post (on Facebook)
5. Winners will be chosen at random (For full T&Cs, please see here.)

What we like about this contest

Bloom This and One Way Tix collaborated on this contest. Since they both cater to the same audience, this collaboration allowed each company to potentially reach new customers. In addition, Bloom This tied the contest back to what their selling by asking their participants to choose a flower to represent their mother.

Takeaway

Moms deserve more than just a macaroni card. Ensure mothers everywhere are receiving a lovely present from your business by running a contest. You’ll be doing yourself a favour by earning some brand recognition, pleasing loyal customers and driving sales.