5 Easter Contest Ideas
It’s that time of year again when baskets are being filled with goodies, kiddos are munching on chocolate bunnies, and adults are busy planning easter egg hunts. The Spring holiday is just around the corner, which means it’s the perfect time to start prepping a fresh new contest.
In addition to our previous Easter article, we’ve rounded up a list of 5 more unique contest ideas from brands of all different industries to get those creative juices flowing.
1. My Little Secrets
My Little Secrets is a home and lifestyle blog that recently featured an article focusing on creating a fabulous Easter brunch. My Little Secrets then teamed up with President’s Choice to bring their readers a contest in which they could enter to win a $100 gift card.
For this giveaway participants had the chance to enter more than once by performing the following actions:
- 1 entry by following @PresChoice on Twitter
- 5 entries by following @PresChoice on Instagram
- 5 entries by following MY LITTLE SECRETS on Instagram
- 5 entries when you tweet/retweet this giveaway
- 5 entries by commenting and sharing your favourite Spring/Easter treat!
What we like about this contest
My Little Secrets is reaching a wider amount of potential readers by asking their participants to share the contest on more than one social network.
2. Seaflower Jewelry and Puggin’ Knits
Seaflower Jewelry and Puggin’ Knits are two Etsy sellers with similar audiences. One sells handmade jewelry and the other knits. They teamed up for an easter contest in which one winner receives both a necklace from Seaflower and a crochet top from Puggin’ knits. The following photo explains what actions a participant must take in order to enter the contest.
What we like about this contest
By partnering, Seaflower Jewelry and Puggin’ Knits are leveraging each other’s audience. Since they both are targeting the same ideal customers this makes perfect sense.
3. KasRugs
KAS rugs have been in business for over 35 years and is one of the industry’s leading suppliers of innovative and fashionable rugs. While rugs have absolutely nothing to do with Easter, that’s completely ok. Easter is celebrated in the Spring, which is synonymous with refreshing your home. And what better way to spruce up your crib than with a brand new rug?
What we like about this contest
This is the perfect example of a simple contest done right. In order to expand their audience they’re encouraging their current customers to tag a friend; instant new eyes on their product.
4. Mentos
Mentos “the freshmaker” mints are a large company that run a contest pretty much every holiday. Last year for Easter, Mentos upped their contest game and decided to giveaway a year’s supply of Mentos to 3 lucky winners. To enter, participants had to tell the community on Facebook what their favourite flavour of Mentos mints are.
What we like about this contest
Firstly, this contest is a way to get the community talking about the Mentos product. Secondly, Mentos are gaining insight into what their customers prefer. In this case, which flavours their audience loves and which flavours don’t get mentioned at all. Mentos is gaining valuable data on what their audience prefers in order to make their products even fresher.
5. Royal Princess Bowtique
Royal Princess Bowtique is an Etsy shop that specializes in handmade clothing and accessories for babies. For their Easter contest they’ve sewn up an ensemble using material with a bunny pattern that is perfect for the holiday.
What we like about this contest
One of the first things that comes to mind when thinking about Easter is of course the Easter Bunny. Royal Princess Bowtique has taken that theme and utilized it perfectly; from the product they’re giving away to their unique hashtag, everything fits.
Hop to it
As you can see, your products don’t have to be religious or cutesy in nature to run an Easter contest. You should view this holiday as simply a chance to not only give back to your audience but to build upon an existing one.
Refresh your marketing initiatives this Spring. Run an Easter contest with Strutta.