The 5 Step Facebook Page Audit for New Social Marketers

Posted by Chris Formosa

When your Facebook page is set up properly, people who are interested in and searching for your products and services will find you. Are you a new social media manager or taking over for a new and exciting brand? Check for these 5 elements on your Facebook page to ensure you’re set up for success!

1) Do you have a consistent username?

If your Facebook Page doesn’t have a username that is consistent with your other social channels such as Twitter, YouTube, LinkedIn, Instagram, etc. then update it.

Ensure a Consistent Facebook Page Username

2) Do you have a strong profile with a branded cover photo?

These two elements are the first thing the public sees when they land on your page, so you want to make a strong impact to compel them to stay on your page and engage. At a glance do you get a good sense of what your organization is about? Use a logo as your profile picture or something that most people will associate with your brand brand and upload a cover photo that captures the essence of your brand and showcases your community, product, services or current promotion. Find Facebook’s ideal photo sizes here.

Culver's Facebook Page showing brand consistency

Note: Ensure your cover photo is compliant with Facebook’s Page guidelines! If you don’t follow the guidelines you may run the risk of getting your page suspended.

People are familiar with Facebook’s layout and often look up organizations on Facebook to get a quick snapshot what they’re about and to see if they’re active on other social media channels. So, make sure your page category and details are accurate and don’t forget to include your website, contact info, hours of operation, and all links to your other social channels so people easily come across your page when searching. They’ll want to explore your properties and connect with you without too much effort.

Vancouver Aquarium Basic Info Complete

4) In general, does your page look good?

Scroll through your page. Does it look good to you? You don’t need to be a graphic designer to recognize visual appeal. Check to ensure you are providing valuable content through information, education and entertainment. Are you supporting links and ideas with photos, videos and other visual content? Rich media tends to draw attention more than simple text. According to Facebook, posts including a photo album, a picture or video generate about 180%, 120%, and 100% more engagement than a text based post, respectively.

Sprite Facebook Page Looks Great

5) Are you telling your brand’s story?

Have you added milestones so your audience can see your company’s history, accomplishments and progress? When was your company founded? When did you franchise? When did you win your last industry award? Don’t overlook this step as these details help to humanize and build credibility for your brand while demonstrating your growth and leadership. Add photos if possible to help paint a better picture.

American Red Cross Using Milestones to tell story

Your Page is Now Set Up for Success

Your page is now set up to demonstrate leadership and credibility in your space. Read our next post, where we cover the metrics and KPIs you should be tracking as an effective Social Media Marketing Professional!

Here are a few additional resources to review as you grow you career in Social Media and Community Management.