Over the last several months, Facebook has been tweaking the algorithm it uses to determine who sees what in its newsfeed. As competition for visibility increases in the newsfeed, Facebook has been working to filter out excess content based on what users want to see. So every day, out of approximately 1,500 possible posts, a typical newsfeed reader will only see about 300 of those posts — and mostly posts from friends.

Facebook’s stated goal for its newsfeed algorithm changes has been to increase the quality of the content users see and engage with, and to decrease the amount of content deemed less desirable.

So the types of posts Facebook favours have been changing as well—from link posts to images to straight status updates. And with its latest change, Facebook has reduced the organic reach of content coming from Pages over content coming from friends. For Page administrators and brands, this has created a challenge. How to get content in front of fans organically?

Facebook Resources to Increase Your Visibility

For an excellent overview of Facebook’s changes and what they mean to Page administrators, take a look at Moz’s Make Facebook’s Algorithm Change Work For You, Not Against You post. It takes an in-depth look at the numbers based on data collected from 1,000 Facebook Pages. It also offers some excellent tips to expand your reach.

Social Media Examiner has 18 Ways to Improve Your Facebook News Feed Performance, which includes tips like hosting a caption contest, creating a content strategy, paying attention to timing, and, inevitably, purchasing Facebook ads.

Finally, look to this Buffer post, 9 Ways to Counteract Facebook’s Big Algorithm Change, for some out-of-the-ordinary tips like turning on the Followers function for your personal profile and making use of Instagram’s current favour with Facebook to push content through that way.

The overall consensus for brands on Facebook is that there are still many reasons to use the social network for engagement, it simply takes a little more creativity than it used to. But it’s also a good idea to spread your efforts across the social web so that you’re building your audience in various places.

Want to leverage the power of social promotions on Facebook and other social media networks? We can help. Our social promotions platform makes it easy to build engagement with your fans and buzz about your brand. Contact us for more details.

Image by Flickr/escapedtowisconsin

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