We sure love our dads, even their cringe worthy jokes.

According to last year’s projections from the National Retail Federation, consumers were set to spend an average of $125.92, up from 2015’s $115.57 and was projected to reach a total spend of $14.3 billion. And this isn’t ALL tie sales.

The NRF study on Father’s Day also broke down the amount of money that consumers will spend on pops. This is as follows:

• $3.1 billion on special outings such as brunch, dinner or activities like a day at the golf course or batting range
• $2 billion on clothing
• $2 billion on gift cards
• $1.7 billion on electronics
• Although no dollar amount was given, other gifts included grooming care, automotive accessories, books, music, home improvement/gardening supplies and sporting goods.

As you can see, this leaves room for retailers of all industries to participate in Father’s Day. As with every holiday, we’ve rounded up a list of contest ideas for the dads.

Burgundy Collective Gift Certificate Giveaway

Burgundy Collective is a small company that creates handcrafted quality leather travel bags, handbags, satchels, business briefcases and various smaller accessories for men. Clearly they had to run a Father’s Day contest for all the dads out there that appreciate products that are built to last. They utilized both Facebook and Instagram for their giveaway.

What We Like About This Contest

While many retailers run a contest solely on Instagram or Facebook, Burgundy Collective chose to conduct their giveaway on both the social networks. Since different demographics often use one social channel over the other, this ensures the leather goods company will reach all of their current audience members as well as new ones. They’re covering more ground that if they were to just leverage one social network.

The only thing we would suggest to make this contest even better is if they used a hashtag specific to this contest. That way, participants could easily follow along.

Cafe of Life Dallas Rad Dad Facebook Giveaway Contest

Cafe of life Dallas is a chiropractor studio located in Texas. And because almost all dads would rather be pampered more than they let on, they decided to giveaway a 60 minute massage!

What We Like About This Contest

There’re lots of elements to like about this contest:

• Participants must like the Cafe of Life Dallas Facebook page to increase their followers
• Participants must like the “Rad Dad” contest image. This will show up in their friends feeds.
• Participants must post a picture of their dad and explain why they love him which will subconsciously evoke a good feeling when they hear the name Cafe of Life Dallas.
• They’ve also created a unique image for the contest that is fun and explains the contest in a few words.

Sterling Hairdressing Parlour Father’s Day Contest

Sterling Hairdressing Parlour is a barber shop located in Australia. For the fellas that want to look good and have a great smelling home, Sterling has put together a Father’s Day contest that features the ultimate apothecary prize.

What We Like About This Contest

Collaboration contests are always great. This is because all retailers get to leverage each other’s audience. Of course this only works when the companies have the same ideal customers. In this instance, all three of these businesses do.

The Sterling Hairdressing Parlours Father’s Day Contest is a good simple giveaway that can help boost your social following and increase current customer satisfaction.

Looking for more contest inspiration? Check out one of our other popular Father’s Day Contest posts.

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