Promotions - Contest Builder
This guide is intended to help you understand what to expect in the Contest Builder at strutta.com.
What is a contest?
A contest is a skill based promotion where the winner is selected by popular vote and/or judges. American Idol and Dorito’s Crash The Superbowl are considered contests.
Why run a contest?
Run a contest to identify and connect with your most loyal customers, to activate your community, to turn your fans into brand ambassadors.